“Crush Your Competition: Secrets to Pest Control Success from a Top PMP"

Amanda Ragar, co-owner of Natural State Pest Control and leader in the lawn and pest control industries, will discuss with Dan Gordon of PCO Bookkeepers how she used her expertise in marketing and finance to fuel her company’s fast business growth and win against national-level competitors.  

- About Amanda Ragar -

Amanda Ragar, an entrepreneur and leader in the lawn and pest control industries, is the co-owner and operator of Natural State Pest Control in Northwest Arkansas, an entity considered a model for how to win against larger, national-level, pest control businesses. The organization enjoyed 2020 revenues of $2.8 million, after only four years in business, and is currently working to reach a 2021 target of $3.2 million.

Ragar began her 15-year career in 2005 when she and husband Trent started a Scotts Lawn Service franchise followed by a Christmas lighting franchise in the greater Fayetteville area of Arkansas. Ragar spent the next 10 years leveraging her finance and marketing degree from the University of Arkansas to develop both businesses ultimately reaching combined revenues of more than $4 million a year. 11 years of consecutive growth later, the lawn care franchise was sold to TruGreen. 

Ragar and her husband opened Natural State Pest Control the next day and, 12 short months later, the newly minted venture was recognized as Best of the Best of Northwest Arkansas in pest control. Ragar and team have continued to earn yearly awards including a 2019 Rising Star designation from Pest Control Technology.  

- About Dan Gordon -

Dan Gordon is the founder and managing member of PCO Bookkeepers, Turfbooks, and PCO M&A Specialists. These entities provide accounting, consulting, and exit planning services to the pest and turf industries. His passion is providing owners in these industries the most useful operational and financial data possible to run their businesses as well as helping clients sell their companies for maximum after-tax dollars.

Gordon’s 2014 book entitled “From Technician to CEO – The Evolution of a High Growth Pest Control and Lawn Care Company” was chosen as required reading by the National Pest Management Association Executive Leadership Program and has earned industry acclaim for teaching pricing for profit, marketing math for the service business, as well as how to raise prices and lower expenses through effective routing.

 

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